royal millions

After the success of their first $30 ticket, Ultimate Millions, the Arizona Lottery set out to launch another ticket of the same price point but with a fancy twist. Enter: Royal Millions.

:30 TV

Being the traveler that he is, it only made sense for us to see some of Willie's friends from around the world. We welcomed Queen Joanna III to our set to help us introduce the newest game to the Lottery family of Scratchers® tickets. She was an absolute pleasure to work with, especially because her and Willie shared the same wardrobe sizes.  

:30 TV (Spanish) 

I really enjoy working with our multicultural team to put together Spanish scripts that are entertaining and are more than just a direct rip from the English version. For this spot, we introduced an entirely different character who is a lover of all sorts of different games, especially the new Royal Millions ticket. 

CREDITS:

Director: Alex Grossman

Creative Director: Ken Phox

Art Director: Adam Garcia