hometown hockey
Who says Arizona isn't a hockey town? Well, actually, Arizona is a state so that's just impossible. My point is this: some of the best hockey you'll ever get to see is right here in your own backyard! Hockey is good for your soul. Whether you realize it or not, there's a hockey fan living deep down inside of you. Find him (or her). Set him (or her) free.
:30 TV
This was definitely a fun one. How many times do you get to write about two neighbors getting into it in the front yard? Or write about a housewife going crazy from the living room window? Major kudos to our actors on this one for not holding anything back, and even more props to the mom who let their kid ride his bike through our shoot completely unexpectedly.
To extend the idea of hometown hockey in your own backyard, we wanted to make going to hockey a community event—something that you could do with your old friends, while making some new friends in the process.
radio
Like I said, everyone has a hockey fan within. Especially small children. With the first spot, I wanted the radio to play around with some perspective and see how a kid would convince his parents to take him to a Coyotes game. The second spot plays on the idea that no matter how much the frustrations of everyday life can build up inside, you can let it all out at a Coyotes game.
CREDITS:
Creative Director: Ken Phox
Art Director: Adam Garcia