CARVANA CUSTOMER REFERRAL PROGRAM

In order to revamp the Carvana Customer Referral Program, we were asked to create an integrated look, feel, and tone to span across packaging and web that doesn’t feel like a “punch card” program and expresses the sincere gratitude we feel when customers refer someone to our company.

I worked with our CCO, the incredible Paul Keister, our designer (and my former camper) Ben Rosenthal, and world-renowned illustrator, Harry Malt, to create a “thank you” gift like none other, including a thank-you card, Carvana-branded chocolates, flower seeds (since we couldn’t send flowers through the mail), and custom gift of the customer’s choosing. We even included gratitude-themed cards for customers to customize and use on their own to continue spreading the love.

credits:

Chief Creative Officer: Paul Keister

Creative Director: Nick Olish

Associate Creative Director: Evan Boswell

Graphic Designer: Ben Rosenthal

Illustrator: Harry Malt