Discount Tire | The Tucker Family

There are so many things people would rather do than wait at a tire store. Discount Tire approached me to help them bring this idea to life through a “Modern Family” style mockumentary series featuring a family who takes advantage of their buy-and-book-online service.

We started off the series with a simple intro to the family, showing off the ways they take their everyday hobbies to the extreme now that they save so much time.

As the campaign continued, we showed the family outside the home while showcasing the range of products at Discount Tire… and the growing bond between the Tucker Family and their Discount Tire expert, Kyle.

The Tucker Family proved to be a success, so we kept the train movin’ with some additional messaging around new products, like wiper blades!

The Tucker Family and Kyle quickly became the face of the brand.

We even started expanding the DT Universe with more characters.

And one guy on YouTube even said this:

Pretty cool!

CREDITS:

Creative & Marketing Manager: Rick Snailum

Creative & Marketing Assistant Manager: Will Gaines

Principal Designer: Christopher DeHerrera

Senior Project Manager: Tara Neiderhaus

Producer: Katelyn Fukayama

Director: Cary Truelick

Production: True Story Films

Edit: Copper Post