MILLION DOLLAR GIVEAWAY

Have you ever wanted a second chance? Of course you have. Everyone has. The Arizona Lottery wanted to give all of their players a second chance to win a million bucks just by losing on a Scratchers® ticket.

"Oh Shi--" :30 TV

Going off of the idea that everyone wants a second chance, I thought it would be fun to play around with everyday scenarios that people could relate to. With two dogs of my own, I've experienced this "oh shit" moment too many times to count.

Fun fact: we were forced to completely re-edit this spot because the local Fox station refused to run it! Fuck that, right?!

Radio

To break through the clutter, I wanted to try something new by writing an epic "poem" radio spot for the campaign. It couldn't be too serious since it was being read by Windfall Willie, so I peppered in a few jokes throughout.

Credits

Creative Director: Ken Phox

Art Director: Adam Garcia

Engineer: Bob Giammarco

Studio: AudioEngine West

Talent: John Ennis