Mega Millions update

Working with a brand like the Arizona Lottery is a challenge in its own right. Adding another national Lottery brand to the mix makes things a little more daunting... and a lot more fun.

Online announcement 

This project was especially enjoyable because we had no time constraints and no limits on what we could do... just as long as it informed loyal players that one of their favorite games was about to get a serious facelift. We were able to spread our wings and play around with kinetic-type animation and bring words to life in a way we didn't usually get. 

Radio

I wanted to personify the game and show how it's gone from a bullied, loser of a game to a big, bad macho man. Working with our talent, Jay Donaldson, we were able to make this transition come to live on radio... in one take no less. 

Awards

Radio Mercury Finalist, 2018

Credits

Creative Director: Ken Phox

Art Director: Adam Garcia  

Engineer: Bob Giammarco

Studio: AudioEngine West

Talent: Jay Donaldson