SALAD SMARTER
Why eat a bagged salad when you can eat a bagged salad that’s actually good for you? Eat Smart set out to raise awareness about their multitude of vegetable salad kits, but wanted to switch things up with a funny, internet-only video that would get people talking.
Web Video
I never actually thought this would make it past the initial rounds of internal pitches. I actually had to fight really hard to get this idea into the client pitch. Most people thought that the brand should be like everyone else—a Panera-style commercial with happy, smiling hipster families having picnics in their backyard. To me, the brand had potential to talk to their real audience with a relatable spot that told a fun story.
radio
For radio, we wanted to relate to the consumer in a fun way, so I included some fun cliche's that the target audience would immediately nod their head at. They probably heard this spot and said, “OMG that’s totally me! This brand just gets me.”
Credits:
Directors: Ben Backhaus, Brandon Barnard
Production: MATTER Films
Creative Director: Matt Moore