fast play

The Arizona Lottery wanted to launch Fast Play: a brand new way to play and win. It was an exciting ask because it was different than anything else we had previously done with them as a client. They were looking to shoot three TV spots, multiple radio, in-store POS, OOH and more. Nothing a jet pack and some lightning couldn't fix.

:30 TV – "Zoey"

For our first spot, we wanted to show what a not-so-average player would do if they could win instantly, right at the counter. All of these spots were fun to write because the client really wanted us to think outside the box. "Zoey" was especially fun because we love wire rigs. 

radio

Fast Play brings lightning-fast upgrades. For radio, we wanted to use sound effects to get this idea across while walking the listener through the playing experience.

OUT OF HOME

To play off of our idea that Fast Play brings instant upgrades, we wanted to use headlines that connected to people stuck in traffic... ideally in shitty cars. 

In-store pos

Extending the idea of lightning fast wins, we hit shoppers in Lottery-available grocery stores with additional, location-specific messaging. Click here to see even more lines! 

CREDITS:

Director: Alex Grossman

Creative Director: Ken Phox

Art Director: Adam Garcia  

awards:

Phoenix ADDY Awards: Integrated Campaign (GOLD)