Traditional Medicinals

You’ve probably sipped their tea dozens of times without even realizing it. Or, you’ve reached for a box of their “Smooth Move” when you were a little backed up (hey, we’ve all been there) without knowing the brand who made it.

Point is, Traditional Medicinals had an identity problem. People loved their product but didn’t recognize the overarching brand—a brand who’s spent the last 50 years creating a happy harmony of science and nature to create the perfect teas for a variety of ailments AND everyday sipping.

:15 TV

The “Where Wisdom Meets Wellness” campaign featured three :15s with a specific focus on a different herb that could help with a specific ailment, all to show the consumer that Traditional Medicinals is the leader in harnessing the power of nature with science.

CREDITS:

Agency: Guru

Art Director: Lauren Laspisa

Production: Big Foot