Extended tv

I put this one at the top because you should get the whole picture right from the beginning. The idea of this campaign was to illustrate that a simple, $20 ticket could make you a sh*t ton of money in just a scratch. I have to give credit to my AD partner, Adam Garcia, who came up with the idea. I think he said something like, “what if we just saw Willie walking down the street with a shit ton of explosions happening and used ‘Hall of the Mountain King’ throughout?” I was immediately sold, but wanted to push the idea to include players in a variety of scenarios. Talk about a money shot! LOL

:30 TV

Here, we have less money shots but the same amount of fun.

:30 Radio

As you know (or not), I love doing radio. I always try to find unique ways of pushing the platform. Or at least ways to keep the attention of the audience. For this spot, I thought it would be cool to get opera singers to perform a lyrical version of the “Hall of the Mountain King,” which is the same song we used on the TV and Web spots. It was a fun challenge and I love how the final product turned out!

credits:

Creative Director: Ken Phox

Art Director: Adam Garcia

Director: Pete Marquis

Audio: AE Media

Edit: Sneaky Big Studios